Javi, a young Spanish man who emigrated to Paris for love, makes a living as an Uber driver. During one of his journeys, he comes across a huge billboard on which a photo of him has been used without his permission to advertise a dating app.

Offended, Javi threatens to sue the agency responsible for the ad but, to avoid a lawsuit, they offer him a new job. Javi accepts, entering a wild and surreal environment to which he is not accustomed, and which will test his deepest moral values.